SITKA - Gear Marketing Leader
Company: W.L. Gore & Associates
Location: Bozeman
Posted on: January 31, 2025
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Job Description:
About the Role: We are looking for a Marketing Leader to join
the SITKA - Gear team. - In this role, you will build the
multi-year marketing campaign strategy in alignment to the
marketing roadmap. This person will support the optimization of
acquisition and retention efforts for new and existing media
types.
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This position will be located at our -facility in Bozeman Montana,
with the possibility of a hybrid remote work arrangement, depending
upon the responsibilities of the role and business needs.
Relocation assistance may be offered for this role.
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Responsibilities:
Partner with senior level leadership to develop and align on a
consumer centric, multi-year marketing roadmap, including key
strategic initiatives and investments that align with the brand
standards
Develop and align on a premium, brand-first, editorial calendar
(annual and seasonal marketing strategies) to strengthen the SITKA
- brand position, elevate the consumer experience, and drive
revenue through customer acquisition and retention
Drive the Go-to-Market process (with checkpoints) and leverage
cross-functional partnerships (with product and creative) to
execute on an aligned seasonal editorial calendar delivering the
right message, to the right consumer, at the right time and fueling
the lifestyle of the pursuit
Drive an integrated marketplace (led by sitkagear.com) and align
marketing teams to deliver world-class product launches while
balancing a continuous flow of consumer-centric, brand messages to
drive revenue and brand loyalty
Lead the development and execution of message distribution plans
with earned media, direct mail, performance marketing, OOH, email,
and social, to balance cultivating authentic consumer engagement
and maximizing ROI
Define the brand by being the category leader and leveraging earned
media, ambassadors/influencers, and events as seasonal brand
marketing tactics
Create and sustain deep personal relationships by elevating the
development of retention and acquisition plans and media placement
including direct mail, OOH, and digital media, to best-in-class
execution balancing brand marketing, product marketing, and channel
revenue
Identify and deliver on marketing KPIs (seasonal, campaigns, etc.)
while analyzing marketing execution with the Go-to-Market teams:
reviewing data, diagnosing opportunities and challenges, and
developing actions
Drive a regular analysis of new and existing buyer behavior,
purchase paths, product performance, and overall market share and
market research for the brand
Build and manage the marketing budget to optimize message
distribution tools and tactics for maximum ROI
Required Qualifications:
Minimum of 10 years of experience as a Marketing Director with a
minimum of 5 years in a +$300M B2C and B2B premium consumer
brand
A vulnerable, creative thinker who can collaborate and articulate
marketing strategies to cross-functional partners and leadership
while distilling their feedback into action
Strategic orientation with an ability to balance building a brand
and driving commercial revenue in a fast-paced, deadline driven,
agile environment
A multi-faceted and innovative problem solver who can run a GTM
process to deliver an integrated marketplace and launch seasonal
plans on time, on budget, and on strategy
Ability to develop and execute on diverse marketing distribution
plans (digital marketing, OOH, direct mail, traditional media,
ambassadors, PR, etc.) while scaling touchpoints to cultivate
consumer engagement and maximize ROI
Ability to travel 10%
Desired Qualifications:
Bachelor's degree or higher
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Hybrid Working Arrangements are permitted for Associates in the
continental United States (US) and Canada, with appropriate
approval and compliance with Gore's hybrid working policies, from
the country in which they are employed.
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What We Offer: Our success is based on the capability and
creativity of our Associates, and we are proud to offer a
comprehensive and competitive total rewards program that supports
your everyday and helps you build your tomorrow.
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We provide benefits that offer choice and flexibility and promote
overall well-being. And in keeping with our belief that every
Associate should share in the collective success of the enterprise;
we provide a distinctive Associate Stock Ownership Plan in each
country as well as potential opportunities for "profit-sharing".
Learn more at
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We believe in the strength of a diverse and inclusive workplace.
With diverse perspectives, ideas and experiences, we uncover new
possibilities and make a greater impact in the world. We are proud
of Associates for building on our rich history of innovation,
upholding our values and supporting an inclusive work environment
where we treat each other and our external partners with fairness,
dignity and respect.
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Gore is an equal opportunity employer. We welcome all applications
irrespective of race, color, religion, sex, gender, national
origin, ancestry, age, status as a qualified individual with a
disability, genetic information, pregnancy status, medical
condition, marital status, sexual orientation, status as a covered
veteran, gender identity and expression, and any other
characteristic protected by applicable laws and regulations. -
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Gore is committed to a drug-free workplace. All employment is
contingent upon successful completion of drug and background
screening. Gore will consider qualified applicants with criminal
histories, e.g., arrest and conviction records, in a manner
consistent with the requirements of applicable laws.
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Gore requires all applicants to be eligible to work within the U.S.
Gore generally will not sponsor visas unless otherwise noted on the
position description. -
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Our Talent Acquisition Team welcomes your questions at
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Keywords: W.L. Gore & Associates, Bozeman , SITKA - Gear Marketing Leader, Advertising , Bozeman, Montana
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