Marketing Leader

Company: The People Brand
Location: Bozeman
Posted on: February 2, 2025

Job Description:

About the Role: We are looking for a Marketing Leader to join the team. In this role, you will build the multi-year marketing campaign strategy in alignment with the marketing roadmap. This person will support the optimization of acquisition and retention efforts for new and existing media types.This position will be located at our facility in Bozeman, Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs. Relocation assistance may be offered for this role.Responsibilities:

• Partner with senior leadership to develop and align on a consumer-centric, multi-year marketing roadmap, including key strategic initiatives and investments that align with brand standards.
• Develop and align on a premium, brand-first editorial calendar (annual and seasonal marketing strategies) to strengthen brand position, elevate consumer experience, and drive revenue through customer acquisition and retention.
• Drive the Go-to-Market process (with checkpoints) and leverage cross-functional partnerships (with product and creative) to execute on an aligned seasonal editorial calendar delivering the right message to the right consumer at the right time.
• Drive an integrated marketplace (led by .com) and align marketing teams to deliver world-class product launches while balancing a continuous flow of consumer-centric, brand messages to drive revenue and brand loyalty.
• Lead the development and execution of message distribution plans with earned media, direct mail, performance marketing, OOH, email, and social, to balance cultivating authentic consumer engagement and maximizing ROI.
• Define the brand by being the category leader and leveraging earned media, ambassadors/influencers, and events as seasonal brand marketing tactics.
• Create and sustain deep personal relationships by elevating the development of retention and acquisition plans and media placement including direct mail, OOH, and digital media, to best-in-class execution.
• Identify and deliver on marketing KPIs (seasonal, campaigns, etc.) while analyzing marketing execution with the Go-to-Market teams: reviewing data, diagnosing opportunities and challenges, and developing actions.
• Drive a regular analysis of new and existing buyer behavior, purchase paths, product performance, and overall market share and market research for the brand.
• Build and manage the marketing budget to optimize message distribution tools and tactics for maximum ROI.Required Qualifications:
• Minimum of 10 years of experience as a Marketing Director with a minimum of 5 years in a +$300M B2C and B2B premium consumer brand.
• Experience building a premium, brand-first, consumer-centric seasonal messaging calendar that combines a strong brand position, an elevated consumer experience, and drives revenue through consumer loyalty.
• Experience in identifying and measuring KPIs from multi-channel brand marketing strategies and investments while developing action plans from the results.
• A vulnerable, creative thinker who can collaborate and articulate marketing strategies to cross-functional partners and leadership while distilling their feedback into action.
• Strategic orientation with an ability to balance building a brand and driving commercial revenue in a fast-paced, deadline-driven, agile environment.
• A multi-faceted and innovative problem solver who can run a GTM process to deliver an integrated marketplace and launch seasonal plans on time, on budget, and on strategy.
• An even-tempered team builder, able to get the best out of a highly productive and functionally diverse marketing team and unite cross-functional teams under pressure.
• At a minimum, a curiosity about hunting and the thoughtful hunter's lifestyle.
• Ability to develop and execute on diverse marketing distribution plans (digital marketing, OOH, direct mail, traditional media, ambassadors, PR, etc.) while scaling touchpoints to cultivate consumer engagement and maximize ROI.
• Ability to travel 10%.Desired Qualifications:
• Bachelor's degree or higher.$162,000 - $171,000 a year
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Keywords: The People Brand, Bozeman , Marketing Leader, Advertising , Bozeman, Montana